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#TisHerSeason Highlights - Empowering You to Empower Women

Thank you to everyone who shifted their purchasing power to support women-owned businesses. Our commitment to building an inclusive economy, shopping with intention, and supporting women has been a core value of ours from day one and drives the work we do at West Tenth.

We continue to celebrate and support women to be active participants in the economy by championing a network of women leaders, innovators, and entrepreneurs to initiate startups, drive economic expansion, support one another, and enhance their communities.

#TisHerSeason Highlights

- We mobilized individuals to join the #TisHerSeason pledge and rallied communities to shift over 5 million dollars towards women-owned businesses.

- Our #TisHerSeason Holiday Guide was used by over 15k people

- #TisHerSeason was featured in the news, including the Salt Lake Tribune and ABC4

- Five entrepreneurs were selected to receive a comprehensive package of professional services to help them grow their business! While we received so many incredible nominations the winners were selected at random and we're thrilled to feature them below. Scroll down to see details.

The season never ends, continue the spirit and use your purchasing power year-round! Changing where you spend your money is the most direct way to enact change and exercise your power to have real impact. Every time you shop for a gift, pick out home decor, or hire a professional service provider, you have the ability to make a meaningful choice to support a woman owned business.

Meet Our Five Featured Women-Owned Businesses
Selected for our West Tenth Business Package

Your Blue Donut

Owner Priscila wants to help you decorate and create memories with fun and festive decor. Your Blue Donut adorable garlands and banners are handcrafted and perfect to help you celebrate life and its different seasons and stages. They hope to put a smile on your face whether it is for you or for someone you love.

JJ Paperie & Company

JJ Paperie & Co is a Latina-owned creative studio that offers home and paper goods along with calligraphy and engraving services for brands. JJ Paperie & Co is owned and operated by Johana Gutierrez-Griffiths, who is a self-taught creative that sought out to create a business she could call her own. Through trial and error, Johana's goal is to create colorful, warm and inviting products that encourage others to love the space they live in.

Chels Ann Doggie Treats

Chels Ann started her business to be able to give her dog, Dingo, special homemade treats with natural ingredients and give him a healthy diet. They were such a hit, she started baking treats for the pups of her family and friends, until she officially launched Chels Ann Doggie Treats,

Guatemalan Humanitarian Tours

Guatemalan Humanitarian Tours organizes service vacations to help companies, families, and individuals give back while having a blast. They focus on service projects that improve early nutrition education and support to help combat malnutrition for children and their families.


Yedding is an online marketplace to connect property owners with those looking for event venues. It's the Airbnb of properties. Yedding is working to bring more and more beautiful venues nearer to you. Four years ago, Yedding was just an idea in a college business class, but sparked founder Brenna to launch the platform.

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